We, at Pixel TI, registered under CNPJ 05.554.082/0001-30, headquartered in the city of Santa Rita do Sapucaí, state of Minas Gerais, care about you, and therefore we take great care with your data. In this document, we will explain how we collect, use, and protect your information.
This Privacy Policy contains information about the collection, use, storage, processing, and protection of personal data of users and visitors of this website, with the purpose of demonstrating absolute transparency regarding the subject and informing all interested parties about the types of data that are collected, the reasons for the collection, and how users can manage or delete their personal information.
This document has been prepared in accordance with the General Data Protection Law (Law 13.709/18), the Brazilian Civil Rights Framework for the Internet (Law 12.965/14), and the EU Regulation 2016/67. Furthermore, the document may be updated due to regulatory updates, which is why we invite the user to consult this section periodically.
Why does Pixel TI process my personal data?
Pixel TI is committed to always offering the best products and services to the IT market. This includes our respect and commitment to the security and privacy of our customers, suppliers, and other individuals whose data is processed by us. We are committed to ensuring that the power of choice of people who wish to purchase our products and hire our services also extends to how we handle their personal data.
This Policy applies to our websites, e-commerce platforms, applications, Wi-Fi networks, and all forms of data processing we may perform with the personal data we have about you, including data collected offline, such as in our manufacturing facilities.
When you interact with us in any of the aforementioned situations, it is common for us to collect some personal data for various purposes, such as processing your purchase orders, keeping you updated on the status of your orders, conducting satisfaction surveys, among others. Similarly, some of our services involve the creation of accounts, either on our websites or on the e-Comfort applications or platform. We also use certain personal data to send relevant communications about our products and services when we have your consent and to keep you informed about news from Pixel TI.
These are just a few examples that show how our activities need to use personal data, legitimately and within your expectations. We take the protection of your privacy very seriously, and this privacy policy (“Policy”) describes how your personal data is collected, used, shared, and stored. If you still have questions after reading this Policy, please feel free to contact us using the contact information provided at the end of this Policy.
Important: This Policy applies to all fronts of Pixel TI’s activities in general. However, other Privacy Notices may also apply to specific services and products that have specific characteristics regarding the processing of personal data. You can find links to all our current Privacy Notices at the end of this Policy. The Privacy Notices complement this Policy and provide clarification on the processing of your Personal Data in the context of your use of specific products, services, or solutions provided by Pixel TI that have special characteristics related to the processing of Personal Data.
1. What do I need to know to understand this policy?
To make it easier for you to read, we present some useful definitions for your interpretation:
(i) “Legal Bases” are the legal grounds that authorize Pixel TI to process Personal Data. Any and all processing of Personal Data can only be considered valid if it is based on a legal basis.
(ii) “Personal Data” means any information relating to an identified or identifiable individual, including identifying numbers, location data, electronic identifiers, or any data that, when combined with other information, can identify someone, make them identifiable, or individualize them.
(iii) “Digital Platforms” or “Platforms” are the websites and applications owned by Pixel TI.
(iv) “Processing” refers to the use that Pixel TI makes of Personal Data, including, for example, the following activities: collection, recording, storage, organization, consultation, use, disclosure, sharing, transmission, classification, reproduction, processing, and evaluation. These terms will not be capitalized in this Policy.
(v) “You” or “Data Subject” is the person whom we care about the most and whom we respect the most, and to whom the Personal Data is related.
2. How does Pixel TI collect your personal data? What types of data are collected?
The types of Personal Data and how Pixel TI collects them depend on how you interact with us and why. For example, the Personal Data collected will be different if you are a customer who purchases our products or a visitor to our websites.
To provide a further example, if you are a customer, you will need to provide us with at least your name, complete address, and tax identification number for invoicing and product delivery purposes. If you visit our web pages or landing pages, you may leave your name, email, and phone number in a form to receive exclusive content as indicated in the pop-up or landing page. If you access any of our loyalty programs or applications, the data and its purpose will be specified in the program’s regulations or the application’s terms of use.
In the relationship between you and Pixel TI, we may use your Personal Data for the purposes presented below in an exemplary list, without prejudice to other information provided in specific Privacy Notices, accompanied by a brief explanation:
Purpose 1
Order processing:
Receipt, processing, and communications related to purchase orders directly with our sales department and on web pages, including in the marketplace
Types of collected data::
– Registration data: name, email, CPF/CNPJ, address, phone number, and other information;
– Data about your order: identification of the purchased products and other related data;
Legal basis:
– Performance of contract/purchase order;
Purpose 2
Marketing actions: analysis of your relationship with Pixel TI to understand your consumption profile and direct relevant advertising material
Types of collected data:
– Registration data: name, email, CPF/CNPJ, address, phone number, and other information
– Data about your purchases: identification of the purchased products and other related data;
Legal basis:
– Legitimate interest;
Purpose 3
General communications, surveys, and evaluations: sending communications about products, services, and general news about Pixel TI, interactions related to customer surveys, such as satisfaction surveys, as well as analysis and interactions with users who submit evaluations on specific aspects of their relationship with Pixel TI;
Types of collected data:
– Registration data: name, email, phone number, address, and “nicknames” on social networks;
– Preferences, habits, and opinions: data about your relationship with Pixel TI, purchase history, opinions, and evaluations on specific aspects of your relationship with us:
Legal basis:
– Consent
– Legitimate interest
3. Cookies and navigation data
We also use cookies and other similar technologies for automated browsing data collection and monitoring on our Platforms to offer our online services in the best available way for you. Cookies refer to text files sent by the platform to the user’s and visitor’s computer and stored there, with information related to browsing the site. This information is related to access data such as location and time of access and is stored by the user’s and visitor’s browser so that the platform’s server can read them later to personalize the platform’s services.
The visitor of the website www.www.pixelti.com.br/en acknowledges and accepts that a system for collecting browsing data may be used by the use of cookies. The persistent cookie remains on the user’s and visitor’s hard drive after the browser is closed and will be used by the browser in subsequent visits to the site. Persistent cookies can be removed by following your browser’s instructions. The session cookie is temporary and disappears after the browser is closed. You can reset your web browser to refuse all cookies, but some features of the platform may not work properly if the ability to accept cookies is disabled.
The main categories of cookies for Pixel TI are:
– Necessary Cookies: necessary cookies are absolutely essential for the proper functioning of the site. These cookies ensure basic functionalities and security features of the site, anonymously.
– Functional Cookies: functional cookies help perform certain functionalities, such as sharing site content on social media platforms, collecting feedback, and other third-party features.
– Analytics Cookies: analytical cookies are used to understand how visitors interact with the site. These cookies help provide information about metrics such as the number of visitors, bounce rate, traffic source, etc..
– Monitoring Cookies: monitoring cookies are used to track an individual’s online behavior. This information helps us understand your preferences and the content you like most on our websites and can be used for more personalized marketing strategies according to your interests.
– Performance Cookies: Performance cookies are used to understand and analyze key performance indicators of the site, which helps provide a better user experience for visitors.
– Advertising Cookies: advertising cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide personalized ads.
How do we collect user and visitor cookies?User and visitor personal data is collected by the platform as follows: when a user and visitor accesses the site: information about interaction and access is collected by the company through the Google Analytics tool to ensure a better experience for the user and visitor. This data may include keywords used in a search, page views, the URL from which the user and visitor originate, the browser they use, and their access IPs, among others that may be viewed in general, without individual identification, through the Google Analytics tool.
For what purpose do we use user and visitor cookies?The user and visitor personal data collected and stored by the website www.www.pixelti.com.br/en serve the following purposes:
– User and visitor well-being: to improve the product and/or service offered, facilitate, expedite, and fulfill the commitments established between the user and the company, improve the users’ experience, and provide specific functionalities depending on the users’ basic characteristics.
– Advertising: to present personalized ads to the user based on the provided data.
– Commercial: the data is used to personalize the offered content and provide subsidies to the platform to improve the quality of service operation.
– User profile prediction: automated processing of personal data to evaluate the use of the site.
4. With whom does Pixel TI share my personal data?
Pixel TI operates in partnership with a number of other companies to offer its products and services. Therefore, we may share your Personal Data with these partner companies of Pixel TI, always seeking to preserve your privacy to the maximum extent possible and, whenever possible, in an anonymized form. Here we describe examples of situations in which we will share Personal Data and their respective purposes:
Our Partners and Suppliers: We have a series of partners and suppliers that we need to contract to operate our services and products, and some of them may process part of the Personal Data we collect, such as companies that license the right to use digital platforms that support Pixel TI operations, data hosting services, market research and opinion services, data analysis consulting, product transportation, payment processing, among others. We carefully evaluate our suppliers and establish contractual obligations regarding information security and protection of Personal Data with them, aiming to mitigate risks to Data Subjects.
Marketplace Partners: When you make purchases on e-commerce platforms where Pixel TI is responsible for billing and logistics processes. In these cases, in order to process your orders, your Personal Data is shared with the partners involved in your purchase for the purpose of fulfilling your orders.
Public Authorities: We have to comply with the law. Thus, if we are subject to any legal or regulatory obligation that requires the provision of Personal Data to a government agency or organization, we are required to do so. Additionally, if a judge or an authority with legal or regulatory competence demands that Pixel TI share certain Personal Data, for example, to conduct an investigation, we are also required to share it. If Pixel TI believes that a particular order is abusive or excessive, we will always defend the privacy of Data Subjects.
If it is necessary to consult the partners we have, please contact us by email at mkt@pixelti.com.br.
5. What are your rights as a data subject?
The Personal Data belongs to you, and Brazilian law guarantees you a series of rights related to them. We are committed to complying with these rights, and in this section, we will explain how you can exercise these rights with Pixel TI.
How to find out if Pixel TI has Personal Data about you, and how to access it? Pixel TI allows you to confirm whether we have Personal Data about you and also allows you to access this Personal Data. You can request this information by email at mkt@pixelti.com.br or by calling +55 35 3471 1700.
How to correct the Personal Data that Pixel TI has about you? Pixel TI allows you to request corrections to your Personal Data if you identify any inaccuracies or outdated information. To do this, please contact us at mkt@pixelti.com.br or call +55 35 3471 1700 or contact the responsible person at Pixel TI for assistance.
How to delete your Personal Data, in whole or in part?
Pixel TI allows you to request the deletion, in whole or in part, of your Personal Data. To do so, simply make the request by email at mkt@pixelti.com.br, call +55 35 3471 1700, or contact the responsible person at Pixel TI for assistance. Please note that some Personal Data cannot be deleted due to legal obligations, such as retention requirements, but in such cases, we will maintain our commitment to confidentiality and protection of the data that needs to be retained.
How can you restrict the processing of your Personal Data by Pixel TI? Pixel TI allows you to restrict the processing of your Personal Data. There are several ways to do this:
(i) On any website, via browser. If you are using a browser (e.g., Chrome, Explorer, Safari, Firefox), these programs have tools to refuse and disable the collection of certain browsing data, including the possibility for you to browse anonymously. We will always respect this right of yours. Important: by doing this, some areas of our Platforms may not function correctly.
(ii) On our Platforms. In addition to browser options, Pixel TI also provides preference settings to manage how we collect your browsing data (e.g., by preventing collection for marketing or analytics purposes). You can find more information about this in our Cookie Policy.
(iii) By phone. You can also contact us by phone at 35 3471 1700 or email mkt@pixelti.com and make your request to restrict processing. We will evaluate your requests and, if legitimate, proceed with the necessary actions.
If Pixel TI is using your Personal Data for a purpose you disagree with, can you object? In our daily activities, it is common for us to use Legal Bases that do not depend on your consent, such as legitimate interest. We always exercise this right responsibly and in your best interest, but if you believe that such purpose affects your rights, please contact us at phone number 35 3471 1700 or email: mkt@pixelti.com.br, and we will evaluate the possibility of ceasing the use of your Personal Data for that purpose. It is important to note that, in some cases, we may demonstrate that we have legitimate reasons to continue processing your Personal Data, for example, to prevent fraud and ensure your protection or to comply with legal obligations).
Once you have given consent for Pixel TI‘s processing of your Personal Data, can you change your mind? You can revoke your consent through dedicated functionalities available on our Platforms, by phone at 35 3471 1700 or email: mkt@pixelti.com.br. On that occasion, we will also inform you of any consequences of revoking your consent. It is important to understand that, as some of our activities may largely depend on your consent for various purposes, if you really wish to revoke the consent provided, we may be required to impose certain restrictions on the use of certain products and services and, in some cases, to discontinue offering benefits to you.
If I want a copy of all my Personal Data, can I request it from Pixel TI? Just contact us at phone number 35 3471 1700 or email: mkt@pixelti.com.br, and we will provide you with that Personal Data in a format that can be opened on any computer.
Is it possible to obtain a list of the public or private entities with which Pixel TI has shared your Personal Data? You can request this information by calling 35 3471 1700 or emailing: mkt@pixelti.com.br. Please note that Pixel TI reserves the right not to share this information if the Personal Data has been shared with any public authority under secrecy of justice, or if the confidentiality of the requested information must be maintained to protect the business secrets of Pixel TI or third parties with whom Pixel TI is related.
Whenever the data subject exercises their rights, Pixel TI may request additional information to verify their identity and prevent fraud. We do this to ensure your security and privacy. Furthermore, some requests may not be immediately answered, but Pixel TI undertakes to respond to all requests within a reasonable period and always in compliance with applicable legislation.
6. How long will personal data be stored?
Pixel TI has a data retention policy in line with applicable law. Personal Data is stored only for as long as necessary to fulfill the purposes for which it was collected, unless there is any other reason for its retention, such as compliance with legal, regulatory, contractual obligations, among others, provided they are based on a Legal Basis.
We always perform a technical analysis to determine the appropriate retention period for each type of Personal Data collected, considering its nature, the need for collection, and the purpose for which it will be processed, without prejudice to specific provisions described in the Privacy Notices.
7. What are our responsibilities and how does Pixel TI protect my personal data?
Our responsibility is to take care of your Personal Data and use it only for the purposes described in this Privacy Policy. To ensure your privacy and the protection of your Personal Data, we adopt advanced technological resources to guarantee the security of all collected and stored data. The security measures implemented include encryption and the installation of barriers against unauthorized access to the database (firewalls), among other information security controls. Some of these security measures can be verified by you by checking the information available in the “security lock” in your internet browser.
We strive to protect the privacy of your Personal Data, but you must also prioritize the security of your data. Unauthorized entry or use by third parties with your information, hardware or software failures beyond the control of Pixel TI, and other external factors can compromise the security of your Personal Data. Therefore, your cooperation is essential to maintaining a secure environment for everyone. You can help us by adopting good security practices regarding your data (such as not sharing your password and other personal information with third parties), and if you identify or become aware of anything that compromises the security of your data, please contact us.
8. How to communicate about personal data with Pixel TI?
If you believe that your Personal Data has been used in a manner inconsistent with this Privacy Policy or your choices as the Data Subject, or if you have any questions, comments, or suggestions related to this Policy, please contact us. We have a Data Protection Officer (DPO) who is available at the following contact addresses:
Data Protection Officer (DPO): XXXXX
Mailing address: Rua Paraíba, 40 – Boa Vista, Santa Rita do Sapucaí – Minas Gerais – CEP: 37540-000
Contact email: mkt@pixelti.com.br
9. Changes to the Privacy Policy.
